The Industry ended 2010 posting 19 per cent growth for the year a healthy increase on net revenue year-to-date of $77 million, up from $400m in 2009 to $477m in 2010.

Charmaine Moldrich, CEO of the Outdoor Media Association says, “We are pleased with the steady growth the industry is experiencing, which has seen us post increases in revenue since the first quarter of 2010.

“It was always a question of whether 2010 was a catch-up year following the downturn in 2009, but 2011 first quarter figures show that our growth is based on the value that the market is placing on our channel.”

Moldrich adds that the introduction of Move (Measurement of Outdoor Visibility and Exposure) and research programme Outsmart, has given buyers and advertisers a chance to see outdoor channel as an efficient way of reaching audiences, and one that gives value for money with greater returns on investment.

A category revenue breakdown for the first quarter 2011 includes:

• Roadside Billboards (over and under 25sqm) $40m

• Roadside Other (street furniture, taxis, bus/tram externals, small format) $44m

• Transport (including airports) $16m

• Retail $12m

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