Outdoor spend up strongly in July

The Out-of-Home (OOH) industry today reported net revenue of $47.9m for the month of July, an increase of 9.5 per cent from the same month last year, which posted a net revenue of $43.8m. Year-to-date revenue has increased by 17.5 per cent, tracking at $350.8m, up from $298.6m from the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 24.0 per cent of total revenue, up from 15.5 per cent of total revenue for the same period last year. The OOH industry finished 2014 on a record high of $602m, a 10 per cent increase from 2013. Category figures July 2015: $17.1m Roadside Billboards (over and under 25 square metres) $14.7m  Roadside Other (street furniture, taxis, bus/tram externals, small format) $9.0m Transport (including airports) $7.1 m Retail, Lifestyle and Other

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