Joe Kowalewski, national communications and technical services manager for Printing Industries says that every printing and related industry company needs to add a new element to its business plan – print promotion.

He says, “Everyone has a responsibility as well as a business incentive to do this. What we shouldn’t do is wait for someone else to do it, for example major newspaper organisations or major national organisations whose existence depends on the printed word and who have access to ever letterbox in the country.”

Kowalewski continues, “To be effective this has to be your campaign because you can do it best, targeted, personalised and showcasing the sustainability, usability, creativity, flexibility and compatibility of print with any and all other mediums.”

The Printing Industries website also contains a Print Optimised Promotional Material section featuring two brochures and three posters developed by the Australasian Paper Industry Association promoting an insight into printing industry recycling practices, and the natural sustainability of paper.

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