Debbie Schubert, chairman, POPAI has welcomed Bailey as a director noting her experience across a range of marketing segments and clients and her previous involvement as a member of the POPAI Shopper Marketing Council.

Schubert says, “Bailey’s integrated marketing communications background and understanding of leveraging strategies that connect brands and shoppers along the path to purchase will be a strong addition to the POPAI Board of Directors and contribute a wealth of knowledge and experience to the guidance of the association into the future.”

Bailey has been the driving force and founder of communication agency Evocatif for the last 20 years. She says, “I’m eager to contribute towards the development and direction of the industry in Australia and to sharing her passion for retail and shopper marketing”.

POPAI Australia and New Zealand is governed by a Board of Directors elected by member companies every two years. Bailey’s appointment takes the Board membership to six with an election scheduled for August 2013.

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