This article appeared in the March 2025 issue of Australian Printer, authored by Lamont Print and Signs’ Stephen Lamont
In 2024, the industry faced numerous obstacles, many of which were shaped by broader economic pressures and sector-specific dynamics. Among these, the lack of qualified staff remained a persistent issue, exacerbated by the ongoing effects of the cost-of-living crisis and successive interest rate hikes.
These factors collectively undermined business confidence, as evidenced by slower decision-making processes and hesitancy in committing to marketing budgets. The ripple effect was clear: surges in production during sporadic periods rather than the steady workflow we had previously come to expect.
Adding to these challenges, the industry witnessed a concerning trend of businesses closing their doors. These closures were often the result of financial pressures that left companies unable to sustain operations.
Despite these challenges, 2024 also presented opportunities for introspection and innovation. Businesses that managed to survive and adapt demonstrated the importance of agility and forward- thinking strategies.
In 2024, Lamont Print & Signs made a conscious decision to align our operations with the triple bottom lines of results, relationships, and reputation. This strategic focus was designed to ensure that our business remained relevant and competitive, even in a challenging environment.
Our approach centred on the delivery of supreme quality and consistent service, coupled with an unwavering commitment to building and maintaining trust – both within our organisation and with our clients.
To achieve this, we prioritised internal cohesion, fostering a culture of trust, collaboration and accountability.
By emphasising the importance of trust and quality, we positioned ourselves as a reliable partner for our clients, even during uncertain times.
As we look ahead to 2025, our priorities are clear and ambitious. Central to our strategy is the development of our executive team’s ability to foster a culture that emphasises trustworthiness, accountability, and collaboration, strengthening our organisation’s foundation and preparing it for long-term success.
Another key focus for 2025 is the continued development of our company culture. Our succession plan is being designed to transcend the leadership of a single individual, ensuring that our future leaders embody our core values and commitment to excellence.
This cultural evolution will be instrumental in creating a sustainable and scalable business model.
Furthermore, we aim to lead by example within the industry by promoting an operational model that prioritises more than just profit. By extending an invitation to our peers to join us in this endeavour, we hope to set a new standard for the industry – one that integrates sustainability and ethical practices into every aspect of business operations. This approach aligns with our broader vision of building a business that prioritises long-term value over short-term gains.
As we navigate the challenges and opportunities of 2025, I encourage the industry to embrace innovation and sustainability as cornerstones of success. By working together and sharing best practices, we can create a more resilient and prosperous future for the print and signage sector.
The print landscape in 2025 remains somewhat of a mystery, but certain trends are likely to continue shaping the industry. One notable trend is the ongoing expansion of large trade houses into areas traditionally dominated by niche businesses. This trend reflects a broader shift towards consolidation and diversification, as companies strive to remain competitive by offering a wider range of services.
While this evolution poses challenges for smaller, specialised businesses, it also underscores the importance of differentiation. Companies that can carve out a unique value proposition and maintain high standards of quality and service will be better positioned to thrive in this evolving landscape.
Customisation is also emerging as a key area of growth within the print industry. As consumer preferences continue to evolve, businesses that can offer tailored solutions will be well-positioned to capture market share. From personalised marketing materials to bespoke signage solutions, it allows companies to meet the growing demands of their clients who need to stand out in a competitive marketplace.
In my opinion, labels and fabric will be the standout growth areas in 2025. These segments are gaining traction as businesses and consumers alike seek innovative and versatile solutions.
The 2025 trade shows are expected to highlight significant innovations, particularly in the realms of AI and software applications. From enhanced automation to smarter workflows, these advancements will offer new opportunities for businesses to optimise their operations. In the hardware space, I anticipate a greater presence of Asian manufacturers, who are likely to play a pivotal role in shaping the industry’s future.
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