According to the report, Commercial Printing: A Global Outlook, the rise in print revenue is stimulated by fresh inflows of advertising revenues, technological developments, and strong demand from emerging economies in the Asia Pacific and Middle East region.

Painting a picture of the modern the print industry, the study outlines today, digital presses combining printing variable data and offset technology, occupy the floors of every modern printing house.

Wide-format printing is a low-volume high-margin business of the commercial printing industry, driven by technological advances in output resolution, colour, speed and digitalisation.

Moreover, direct mail and commercial printing are rapid growth areas for the industry, as they meet the consumer requirement for high-quality as well as personalisation.

A statement from GIA says, “Digital technologies such as inkjet and electrophotography have been making inroads into traditional printing processes such as offset, gravure, flexography and lithography, due to the demand for variable, short-run and customized printing.

“However, offset printing continues to hold its own due to the quality of output and the constant innovation in the segment.”

According to GIA, the report provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

While it only offers a rudimentary overview of the industry, it is said to highlight the latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include US, Canada, Europe, Asia Pacific, Middle East and Latin America.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter