Exceeding market expectations, Presstek shipped 244 DI presses in 2006, with more than 3,000 DI presses are now installed worldwide. Helping drive this record number of DI sales were the new Presstek 52DI and 34DI presses.

Todd Chambers, Presstek, chief marketing officer says, "DI presses have grown into a mainstream product that has been embraced by an increasing number of commercial and in-plant printers around the globe. Their ease of use, fast turnaround times, superior quality and low cost per page help printers deliver a higher level of customer satisfaction and increased profitability."

According to InfoTrends market data, run lengths between 250 and 10,000 impressions – the fastest growing segment of the print market – are particularly suited to Presstek DI solutions. Presstek says its DI presses feature faster turnaround times and offer lower cost without sacrificing the quality expected from a four-color offset press.

Jim Hamilton, InfoTrends analyst says, "Presstek's family of DI presses continues to offer a competitive advantage in the short-run growth market segment. A typical job on a Presstek 52DI costs about half as much per page as a comparable job on a toner-based digital device."

With overall run lengths going down, Presstek believes its DI products are well positioned help printers meet the needs of today's market.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter