PrintEx is presented by the Graphic Arts Merchants Association of Australia (GAMAA) and Printing Industries Association of Australia (PIAA) as a complement to the Melbourne-staged PacPrint, which also takes places every four years, with the next event to be held in 2013.
The two events, whilst attracting similar exhibitors, are very different in execution, according to organisers. PrintEx, launched in 1999, has built its success on its ‘shell-scheme’ only presentation which means lower stand costs for the major suppliers as well as helping smaller exhibitors to showcase on a more equitable level with larger companies.
John Gorton, group exhibition director, Reed Exhibitions Australia says, “The 2007 edition of PrintEx set a real benchmark of excellence. Some 98 per cent of exhibitors declared themselves to be either very satisfied or satisfied, and over 80 per cent of trade visitors described PrintEx as a must attend event.”
He continues, “With these stunning outcomes as a platform, and exhibitor demand for space already high, we expect another very successful event in 2011.”
PrintEx07 was a sell-out with more than 200 exhibitors, whose stands attracted 11,087 trade visits over the three days. According to the independent post-show survey conducted by Micromex, 68 per cent of visitors to PrintEx07 held direct purchasing authority or influence and, of these, 80 per cent saw something at the exhibition they were likely to buy.
Based on customer feedback and in keeping with its focus on attracting a high profile trade audience, the 2011 edition of PrintEx will take place from Wednesday – Friday, rather than the traditional Thursday – Saturday format. The event will once again feature the popular PrintEx Forums and will coincide with the 2011 National Print Awards gala dinner, organisers say.
The PrintEx11 Board is comprised of GAMAA representatives Mitchell Mulligan (Chairman), Ian Martin, Livio Barbagello and Craig Heckenberg, together with representatives from PIAA, Chris Segaert, Peter Carrigan and Susan Heaney.
Mitchell Mulligan, chairman, PrintEx11 says, “The Board of PrintEx11 is working together to present a dynamic event which serves the ever-evolving needs of the graphic arts, print and communications industry.”
With new technologies and equipment coming so rapidly into the marketplace, PrintEx11 fills a vital role as a major opportunity to showcase products and educate on new initiatives.”
The event will be held from May 4-6, 2011.
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