GASAA reports that the 200 plus attendees at the event enjoyed entertainment from local musical talent, along with food, drinks and fellowship. It thanked the gold sponsor Visual Industries Suppliers Association; silver sponsors BJ Ball Papers and the Department of Innovation, Industry, Science and Research; and bronze sponsor Roland DG Australia. Developed to recognise innovation, creativity and high quality in print, the awards spread across five categories of wide format, offset/web, digital (non-variable), digital (variable) and general.
Picpress from Victoria took out the wide format category with its Painted Parrot, part of a series of high quality artworks for a leading Australian professional adventure photographer. The judges stated, “The vibrancy of photographic quality reproduction, coupled with the multi -products and processes was most impressive. The entrant had a vision and then had to work out all the processes to get there.”
In the offset/ web category, New South Wales company BMF Advertising won with its CBA Diamond Awards Welcome Pack, which formed part of a premium re-branding of a key CBA loyalty programme. The judges said, “The entry was a clever combination of finishing, use of alternate substrates and seamless formatting which provided a premium product re-branding and within a well defined client budget. Multiple components combined with complex production values.” In the same category, South Australia’s Finsbury Green received a highly commended award for its Sustainability Report 2010 with judges saying, “The entry highlights the company’s substantial green credentials and demonstrates the firm’s determination to extend its innovative print capabilities by creative folds, die-cuts, graphics and print production The idea of a circular publication as metaphor for closed loop sustainability is brilliant.”
Digitalpress from New South Wales won the non-varaible digital category with A Night to Shine, a high value, exclusive event invitation for a leading hospitality group. The judges said “A brave and creative campaign with a mystery component that is bound to capture the imagination of the intended guests. A clever use of UV inks, substrates and wide format inkjet technology. The UV light accessory added a fun element to the unique invitation which also allowed for smart cross branding for Digitalpress. A reminder that print exists in a world of other media.”
Meanwhile, in the variable digital category, another New South Wales company Frontline Print won with its V8 Supercars Entry Cards job, where it produced a variety of personalised ID cards for restricted access areas at major motor events, which Frontline Print had won back from offshore manufacturers. The judges said, “The entry produced large quantities at an affordable cost and incorporates simple but effective security laminating. A great example of variable data technologies and well thought out execution. A “total system” – various ideas and processes all bolted together to form an integrated commercial offering”.
The general category had joint winners. Tafeda, a specialist embossing firm in regional New South Wales, succeeded with its Identity branding & Media kit, a double swatch media kit contained within a stylish presentation box, manufactured, assembled and finished in its NSW regional centre. The judges commended the company, “for its incredibly stylish and thoughtful compilation demonstrating the craftsmanship and innovation existing within many regionally based printing firms”. Superior Foil Print from Victoria shared the award with its Foil Print Business Card, saying that it
Superior Foil Print set out to produce business cards that extended the firm’s production reach and impress intending clients. The judges described the works as, “An outstanding showcase of extraordinary embellishment capabilities. The complex and challenging entry combined many processes in one spectacular outcome. A clear example of where the total exceeds the sum of the parts.”
Creativecorp from New South Wales warranted an honourable mention for its 3D Printed Patterns for Metal Sandcasting. The company responded to a client approach for an affordable and accurate way of producing prototype pattern by turning to 3D printing technologies. It says the results cut client manufacturing time and costs down significantly from traditional methods of casting. The judges said, “This emerging technology that embraces inkjet printing techniques. is a new and developing area for printing and needs to be acknowledged in these GASAA awards.”
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