The paper merchant says these three economical brands, offer superior quality, high performance and proven reliability with class leading environmental credentials. However, the company adds that it’s the theme of Albinism which has really opened eyes, and minds, of its clients.

Rod Williamson, marketing manager at Raleigh says, “It’s an unusual subject and could be considered controversial by some. When the agency, Yello, came up with the concept, we were unsure.”

He continues, “But once we saw the images, and the way they were handling the subject so sensitively – it’s really an education piece rather than a piece of overt sensationalism.”

Using a wide variety of techniques and processes, and showcasing all the papers in different situations – the promotional booklet also sets new benchmarks in production values and technical know-how, according to Raleigh.

The promotional tool utilises spot uv varnishing, spot foiling, matt and gloss varnishes, different weights, a whole raft of print processes and finishes from four colour process, halftones, duotones, bump plates to fluorescent inks.

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