The deal offers Roland DG an array of marketing opportunities to further raise awareness and promote the Roland DG brand within the Australian Motorsport industry and the general public, according to Roland DG. Specifically, the two JBR cars have a considerable amount of red and gold decaling requirements which can be delivered with Roland’s new Metallic ink.

John Wall, sales and marketing manager at Roland DG says, “Roland DG will continue to promote the use of vehicle wraps and specialised print solutions through this sponsorship. We look forward to working with the Jim Beam Racing team this year and we hope to see the team continue their strong performance on the track.”

Also commenting, Glenn Turnor, JBR’s commercial director says, “We have invested heavily in the look and feel of our race cars, transporter and pit garages to keep in line with an image that our fans have come to expect. Partnering with Roland DG will help us continue to be one of the best presented teams in pit lane.”

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