The new Océ technology will support Salmat’s transpromo service which enables the company to deliver digital, full-colour printing with variable data. Information printed on statements is analysed and re-purposed so that marketing campaigns and offers can be made more relevant to each individual based on their transactions, behaviour and activity.

Nick Debenham, CEO of Salmat’s business process outsourcing division says, “This will provide Salmat with a technology edge which will enable us to produce statements without base stationery and add personalisation to every document.

“The new technology will enable us to create new business opportunities and grow revenue from our current customer base by transitioning clients to colour at market competitive pricing.”

The Océ JetStream 2200 MICR is a digital, full-colour printing system capable of producing full-colour data including MICR ink at high speed. The system uses a high speed web-fed paper path to produce CMYK full-process colour output at a speed of 150 metres per minute which results in maximum productivity and low total cost of ownership.

Salmat will deploy one Océ printing system in Victoria and the other in New South Wales.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter