The tongue-in-cheek site gives visitors a rundown on some of Snap’s latest offerings, contact information for representatives from the company’s franchises throughout Australia, as well as advice from proclaimed “business relationship guru” Tim.

Lidia D’Opera, group manager – marketing at Snap says the campaign marked a break from traditional print advertising, adding that print advertising is traditionally “pretty boring”.

She says, “We wanted to do something new and exciting while communicating what we were really about. At the end of the day, customers don’t come to us for a website or a brochure, they come to us for tools to help them attract and retain customers.”

“Our campaign reflects this – we have shown how unlikely ‘couples’ have formed great business relationships. It is fun and cheeky and we love it.”

The brainchild of Perth agency Equilibrium, the campaign involves print and outdoor advertising, online ads, in store signage and a dedicated website, modelled on an online dating site.

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