The company said it is striving to lead the New Zealand market in web-to-print with its fully automated PDF2Print service, which it said offers price savings on standard jobs.

Manager director Fred Soar (pictured) said the simplicity of the pre-flight and print service would make it a good fit for desktop publishers and designers.

“All the customer has to do is upload their print-ready PDF, select the paper quality and quantity and pay on account or via credit card,” he said.

Soar told ProPrint the service was brought into operation late last year and is steadily growing, with customers from as far as the US using the service.

“We have got a lot of customers here in Auckland and this is a way to branch out further,” he said.

“We already have had orders coming in from the US for their customers in New Zealand.”

Soar brought a web-development team on board to build PDF2Print over 18 months.

Around 70% of the jobs uploaded are said to pass the pre-flight stage without any error, while the prices are cheaper because PDF2Print jobs do not require human intervention.

Soar is a third-generation family printer in Auckland running a Heidelberg Speedmaster XL 105, an Anicolor press and HP Indigo digital equipment.

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