PrintEx19 responds to industry trends

Whatever trends your business is experiencing in the print, sign, display, packaging or label market – you’ll see them reflected in solutions at PrintEx19 in Sydney from 13-16 August. The transformation in the print and graphic communications sector over the past few decades has few equals in any other industry space. From ‘ink on paper’, print has transformed into a multi-media performer which communicates with the world and facilitates our lives at every level.

At PrintEx – which will co-locate with the Visual Impact sign, display, engraving and wide-format show, and the new Label & Packaging Expo at the Sydney Showground from 13 – 16 August – the industry’s leading suppliers will put on a show that encompasses everything from document production and mail products, to personalisation and data management, AR and IR technologies, workflows and production solutions, display materials and illuminated signage, 2.5D dimensional print and 3D manufacturing, to textile printing and customised interiors.

With several new technologies, systems and media products slated to make their regional debut at PrintEx19, visitors to the show are set to be the first in the country to see the very latest trends reflected in new technological innovations, more sustainable and productive systems, and more functional print, sign, display and packaging solutions.

Look and learn opportunities will cover all 6,000 square metres of the show

As the August issue of ProPrint goes to press, the show’s more than 100 exhibitors were putting the final touches to their plans – some still waiting for final word on the landing date of post-FESPA developments or new-release machines, others are already well advanced producing the applications which will demonstrate the potential of their systems.

For the visitor, shows like PrintEx are a goldmine of ideas, information and new connections – all of which have the potential to deliver enormous value for business. But with 6,000m2 of exhibition space to cover, and a packed program of workshops, masterclasses, panel sessions and keynotes at the PrintEx Forums, planning will be the key to achieving the best ROI.

“Going to a show like PrintEx without planning your visit is a bit like going to a market without having any idea of what you want to buy,” says Peter Harper, CEO of show organisers, Visual Connections.

Based on the association’s years of experience in the expo sector, he recommends taking advantage of online pre-registration and visitor resources to help you plan not only which days to attend the show, but what to see when you get there.

A range of keynote speeches will engage and inform attendees

“Pre-registration means you can walk straight into the show, so you’re already ahead of the game as soon as that those who pre-register online will also automatically go in the draw to win a trip to drupa as soon as they scan their badge at the door.

“Once inside, it pays to have a game plan. Work out ahead of time which stands you’d like to visit. Set up meetings or demos. Have a look at the Forum Program and book for the sessions that interest you – then set a reminder, as it’s very easy to get distracted. Also make sure you allow enough time to browse the aisles too – you might know what you’re looking for, but you never know what you might find,” he advises.

Industry suppliers, together with the organisers, have been working hard to create a show which will deliver genuine value to industry businesses, Harper says – and they don’t want anyone to miss the opportunity.

“There is no better place than an industry expo to see, discover and invest in the future of your business,” he says. “We want every industry professional who walks through the doors of the Sydney Showground in August to walk out knowing they’ve achieved a real return on investment.”

PrintEx19 – www.printex.net.au

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