Net media revenue for the Out of Home industry has increased by 9.51 per cent to $344.1 million for the Q3 period in 2025, up from $314.3 million for the same period in 2024. 

Digital Out of Home (DOOH) revenue accounts for 76.5 per cent of the total net media revenue.

This growth represents an increase of 2 per cent when compared to the same period in 2024 (74.5 per cent).

Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, said: “Q3’s results reinforce what we already know — Out of Home is a high-impact channel that delivers for both brands and their audiences. I’m especially excited about the next iteration of MOVE, which will offer more granular data than ever before to further support the sector’s growth”. 

This latest revenue announcement coincides with new member 8 Days joining the association,  expanding the body’s membership with their focus on billboards, posters, and murals.

Between February-March next year, the Outdoor industry will have access to the next iteration of MOVE. The audience measurement system will unlock seasonality across all formats for metro and regional audiences, enhancing campaign planning and reporting.

The OOH industry announced a net media revenue increase of 19.36 per cent for Q2 2025, reporting $363.6 million, up from $304.6 million^* for the same period in 2024.

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