The warnings were made in response to findings by the ACMA that both businesses had breached the Spam Act by the messages.

The ACMA says despite attempts to inform Select Print Solutions of its Spam Act obligations, the company failed to act promptly to improve their e-marketing practices.

The ACMA’s most recent e-marketing blog deals with the importance of a business taking action if the ACMA contacts it due to reports about spam. The blog provides guidance to businesses on what they should do when contacted, how to comply with the Spam Act, and protect their reputation.

The e-marketing blog is a key part of the ACMA’s campaign –‘Successful e-marketing…it’s about reputation’– which highlights that e-marketing to recipients who do not want to receive your emails is not a successful business strategy.

To sign up for the blog and to get further information about ‘Successful e-marketing…it’s about reputation,’ go to www.spam.acma.gov.au.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter