It’s not a crime to be the cheapest

The current overcapacity is not highest on the list of reasons why street pricing for print is low. Nor is it easily fixed but we can stop it from getting worse.

Heidelberg Speedmaster 52

Building on from the Speedmaster 74 that was launched just before it, the Heidelberg Speedmaster (SM) 52 claimed many firsts. Launched at drupa 1995, it was the first B3 machine ever to have autoplate according to Richard Bradley, Heidelberg marketing manager for the Sheetfed 35×50.

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