Catalogue apps spell challenge for print

With the popularity of smartphone applications continuing to rise, new start-up companies such as Trolley Saver are launching apps which are transforming the way consumers interact with traditional marketing tools, such as print catalogues.

Uber using print to attract customers

Controversial taxi service Uber, a mobile app which allows riders to connect with drivers and request a lift at an agreed rate, is using print to increase its reach to new customers.


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