Outdoor industry moves towards carbon neutrality

OMA will also soon release a suite of new tools set to make out of home advertising easier to plan, buy, and measure

15 November, 2021

Out of home poised for rebound in Q4

OMA CEO Charmaine Moldrich expects Q4 out of home revenue to take off with increased spend expected in the summer period

6 October, 2021

Classic billboards found to have same impact as a 15 second TV ad in new OMA neuroscience study

A two-year neuroscience study of 2050 Australians has found classic printed billboards are just as impactful in terms of memory retention and emotional connection as a 30 second radio spot or 15 second television commercial

9 September, 2021

Out of Home half year revenue up 22% on last year to $375m

Outdoor Media Association half year 2021 results show growth in total net media revenue from the previous corresponding period

2 September, 2021

oOh!media to sell Junkee Media as it focuses on OOH

The outdoor giant is making OOH its core focus with that strategic decision resulting in the sale of online publisher, Junkee Media

20 July, 2021

Out of home net revenue up 125% in second quarter

The out of home sector hopes to return to pre-pandemic net revenues by December 2021 with a 125 per cent increase for quarter two

13 July, 2021

OMA report highlights the vital role of the OOH industry in 2020

The report shows OMA members have continued to use their signs for good, supporting more than 140 arts, sports, not-for-profit and charitable organisations by donating free media space

8 June, 2021

Out of Home net media revenue declines

OOH is still suffering with latest figures from the OMA showing a decrease of 24 per cent in net revenue for first quarter 2021

8 April, 2021

OOH Q3 revenue slips 56 per cent

The Outdoor Media Association has posted a net media revenue of $95.8 million, down from $218.2 million, for the third quarter of 2020

12 October, 2020

OOH revenue on the decline

Its total net media revenue was reported at $289.1 million, down 35.4 per cent, for the first half of 2020

18 August, 2020