PM bad boys get a model makeover

“Lazy, greedy and short-sighted… a number of them lack strategic direction… they have undersold and under-delivered on what they can achieve.” Many printers out there won’t be shocked to discover that these cutting assessments – uttered by prominent members of the printing industry – were targeted at print management (PM) companies. However, what they might be surprised to know is that these damning verdicts were issued by print managers about the sector’s own business practices. Long painted as print’s bad guys, PM companies are now being forced to look anew at their business model, thanks to a combination of dwindling print volumes and shrinking margins.

22 July, 2008