The program which is a joint initiative between Printing Industries and the National Centre for Language Training (NCLT) is particularly aimed at dealing with an emerging Chinese economy by retraining Australian businesses to face the threat of competition.
As part of the program, companies will learn to minimise risk and to develop strategies to capitalise from China’s economic boom by, for example, taking advantage of low cost Chinese print product imports.
According to Printing Industries General Manager, Robert Fuller, the three stage program to be held in Sydney during September and November is a tangible solution to an often talked about but not acted upon issue.
“The threat posed by low cost imports from China is a hot topic in our industry. As an industry we must do more than just talk about it; so Printing Industries NSW is taking the industry leadership role of providing the necessary direction and strategic information to assist management develop the plans that best suit their businesses,” he says.
Fuller says the training programs will give companies the opportunity to reassess their business direction and to realign their business interests to be better able to handle the changing local and international markets.
“This program will guide companies in taking the first step to understand the threats and opportunities from China and decide how to best minimise risk to their business. It is designed to challenge firms about how they do business today and whether their current model still works for them or whether it’s past its use by date,” says Fuller.
Among the concerns raised by Fuller are the consequences of increasing free trade agreements as well as increasing globalisation of market places and the way in which businesses may be forced to consider partnering or competing with Chinese companies in the future.
Key presenters at the training seminars include Dr Ian Lin, a strategic futurist who consults and advises enterprises and organisations about future market trends and former printer now part owner of specialist security printer, SEP Sprint, Mark Reid.
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