Two Sides is targeting companies which claim that switching to online communication is better for the environment, without verifiable supporting evidence. Two Sides argues it is misleading to consumers and encourages them not to use paper, when paper is a sustainable way to communicate.

Kellie Northwood, national manager, Two Sides Australia says, “It is becoming more and more common that big corporations are unfortunately trying for quick wins when implementing e-commerce initiatives. As consumers we are constantly being told to change our behaviours, go online, opt for e-statements to be better for the environment, these claims are grossly misleading.”

Northwood says, “If the major Australian financial institutions want to encourage customers to switch to e-billing because it is more cost effective, then we have no quarrel with that. However, we do ask the major banks and credit unions to stop making false link between reducing the use of paper and helping the environment, unless they have verifiable proof that this is so.”

“Paper is a renewable and recyclable product that, if responsibly produced and consumed is an environmentally sustainable media. The forestry and paper industries are major guardians of this precious and growing resource,” concludes Northwood.

Two Sides has also included a Myths and Facts Booklet outlining the environmental credentials and effectiveness of paper and print as a communication vehicle, and encourages a review of the ACCC: Green marketing and the Australia Consumer Law, with regards to communications with environmental claims.

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