The most notable content addition is a section dedicated to RFID which features extensive product information for Rafsec RFID tags and inlays, presentations of various RFID applications and case studies.

“The renewed website gives visitors access to a wealth of information about UPM Raflatac’s complete product line – now both labelstock and RFID,” says Elisa Nilsson, vice president, Communications at UPM Raflatac.

“We want to make it as easy as possible for our customers to get all the information they need about our products and services.”

UPM Raflatac’s website is divided into regional pages for Europe, North America and the Asia-Pacific. In addition to English, the European pages are available with few exceptions in French, German, Spanish, Polish and Russian. The Asia-Pacific site is also available in Chinese.

UPM Raflatac is a world-leading supplier of pressure sensitive labelstock for a wide variety of needs in product and information labelling. In addition, the company is at the global forefront in the development and high-volume production of radio frequency identification (RFID) tags and inlays.

UPM Raflatac has around 2300 employees and annual sales of approximately €860m. The company has a global service network consisting of 11 factories on five continents and a broad network of
terminals and sales offices worldwide. UPM Raflatac is part of UPM, a leading global forest products company with stocks listed on the Helsinki and New York stock exchanges.

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