There are nearly 98,000 production workstations in print and prepress firms, almost two-thirds of which are Apple Macintosh computers continues the report.
Released today, the 2007 Graphic Arts Market Demographic Profiles report is an update to the Demographic Profiles report published in February 2006. The report provides snapshots of each of the graphic arts markets The Industry Measure regularly surveys: commercial printers and prepress shops, graphic design and production firms, and publishing companies.
These snapshots include top-line demographic data (establishments, graphic production desktops, shipments/revenues, and capital expenditures), industry trends (business conditions and the forces that are causing those conditions), market outlook for 2007 and beyond, and guidance for industry firms, vendors, investors, researchers, and analysts.
The report, 2007 Graphic Arts Market Demographic Profiles, draws on a variety of sources, including The Industry Measure Demographic Atlases, Census Bureau data, the Graphic Arts Blue Book, and The Industry Measure’s own extensive historical database comprising more than 11 years of trends and changes in the industry, to provide not only the basic demographics of the industry, but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing – and how they’re likely to continue to change in the next 12 months and beyond.
According to the report:
• 48 per cent of US printing and prepress establishments are small commercial and quick printers, and yet small commercial and quick printers only account for 16 per cent of all shipments in the industry;
• Ad agencies account for only 16 per cent of US design and production establishments, but account for 35 per cent of the revenues;
• Book publishers account for 19 per cent of US publishing establishments, and account for 44 per cent of the revenues;
• Magazine publishers’ capital expenditures are up 7.7 per cent over last year;
• US graphic design firms plan to spend an estimated US$44+ million on new software this year, down 6.2 per cent from last year.
The 2007 Graphic Arts Market Demographic Profiles report is available for purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com
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