Velflex and Flexi-Print have announced a strategic merger, bringing together more than 50 years of combined expertise in screen printing and heat transfer technology.
Based in Albury, NSW, Flexi-Print is a family-owned business specialising in heat press solutions. Originally founded by Ray Black, the company is now led by his son, Shane Black.
Velflex, led by managing director Ben Carroll, is a leading specialist supplier of heat transfer equipment and premium vinyl products.
Carroll described the merger as a “significant milestone” for both businesses.
“Shane and I are thrilled to announce that Flexi-Print, a business I have admired for my entire life, is joining the Velflex family. Together, we are committed to bringing the best in heat transfer technology to our valued clients,” Carroll said.
“We’re going to bring the forces of Flexi-Print and Velflex together to deliver the full complete solution of all the products that Flexi-Print has done for the past 50 plus years,” Carroll said in a YouTube video announcing the merger.
According to Carrol, the merger will combine the full range of Flexi-Print’s long-established product offerings including die-cut sports numbers, high-quality plastisol transfers, and specialised heat transfer vinyl (HTV), with Velflex’s solutions such as UltraColour and UltraColour Max. Flexi-Print’s capabilities in direct-to-film (DTF) transfers will also be integrated.
“We’re bringing together the best transfer manufacturing businesses in the country with the company range to be able to service as one business – a one-stop shop for [the industry],” Carroll said.
“We’re going to have manufacturing in Wodonga, Victoria, as well as in Brisbane, which means our Velflex customers can all truly benefit from the products Flexi-Print has specialised in for many years.
“Also, Flexi-Print customers that had access to all those traditional products are going to be able to have in-house support and access to Ultra Colour and our Ultra Colour Max, and other various licensed products that we do as well.”
Black said the merger offers customers the opportunity to streamline product access.
“You want customers to have the easiest options to supply all the products, and this makes it very simple for them. Going forward, we want to make sure that all Flexi-Print and Velflex customers come together, and we can provide a solid product for them.”
Watch the full announcement in the video below
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