In 2006 alone, IKEA will produce 173m catalogues and 650m other publications – and the trend is on the increase.

The catalogues are available in 34 countries. For the production operation now starting – the 2007 IKEA Catalogue – IKEA and its prepress and printing partners throughout the world will be using GMG ColorProof as their colour management and proofing solution.

IKEA did not make light of the decision, first exhaustively testing and evaluating the solutions available on the market.

GMG ColorProof was identified by IKEA as being the colour management and proofing solution that is best capable of guaranteeing worldwide compliance with the exacting IKEA standard – which was defined jointly by IKEA and GMG – and that can be used to create the highest-quality profiles.

The results obtained by Inter IKEA Systems with the GMG products in regular production since the beginning of this year were noted with great satisfaction by the responsible IKEA managers, thus confirming the decision in favour of GMG.

“IKEA is a tremendously important customer for GMG, since the company is known for its very tough demands on quality. We are delighted that IKEA decided in favour of GMG, and that we were very quickly able to prove in the start-up phase that the GMG colour management and proofing solution does justice to the demanding requirements in everyday practice,” says Robert Weihing, managing director of GMG GmbH & Co. KG.

Jawdatt Mawassii, vice president Sales and Business Development at GMG and decisively involved in acquiring IKEA as a customer, adds that an intensive partnership has been begun with IKEA that goes far beyond a normal customer relationship. The common goal of the partners is to intensify and establish standards.

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