Reinforcing Xerox’s focus on end to end workflow and business development applications, the Xerox stand will be divided into four integrated application zones, arranged in a circle around a central hub area illustrating the heart of Xerox’s solutions, workflow tools and digital applications under the umbrella of the New Business of Printing.

The exhibition stand, the same size as a football pitch, will accommodate more than 70 pieces of Xerox equipment, from the Nuvera family of production systems and Xerox wide format printers, through to the flagship Xerox iGen3 Digital Production Press.

More than 250 personnel will man the stand as Xerox expects to host a large proportion of the 70,000 visitors expected over the eight days of the show.

The four integrated application zones on the Xerox stand are: offset and digital integration, print on demand, book printing and profit through personalisation. Each zone follows a logical end to end workflow, including: creative, ordering and job submission software; data management, process management, scheduling and prepress software, RIP, print and finish and business development tools.

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