Signwave Australia says a new demographic of young franchise owners is emerging and bucking the trend of older professionals looking to change vocation towards the end of their careers. The executive of the franchise group says the relaunch of Signwave Artarmon is significant because it points to a new trend of young Australians taking the plunge into franchise ownership and showing fresh understanding of the market.

Dean Rowland, franchise development manager, Signwave Australia, says: “This is the second resale since the new master franchise took effect and we are noticing a distinct pattern in the type of professionals interested in centre ownership. “Where once upon a time, we would have had more interest from older professionals looking to change vocations towards the end of their careers, we are now seeing a different breed of go-getter with more long-term goals.” The latest is thirty-something new owner of Signwave Artarmon Blake Haymen, who follows a similarly aged Craig Buchanon who took over the South Melbourne Signwave. Haymen says, “In the past, I have had unfortunate experiences with companies that don’t put enough focus on service or solutions and having already transformed a similar situation in the powder coating industry, I am confident I can transfer those skills into building a highly profitable, reputable sign and graphics centre.” However, Haymen is not new to the business management game as before purchasing Signwave, he managed his family-owned powder coating business eight years. “Compared to the metal fabrication industry, the sign and graphics industry still has plenty of upside and continued relevance in Australia,” says Haymen. “I really cannot see how Australian businesses can outsource custom signage overseas, and I am excited by the opportunities digital signage and other upcoming technologies offer the industry.” He adds that the solo venture will allow him to build on the know-how he already has and apply it to his own outfit.

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