The judging panel will include M&C Saatchi, Ouragency, Centro Retail Australia, Bay Leather Republic, Howards Storage World, Cumming Agency & Studios, Harvey Norman, Innovations, Xavier Advertising, Rhubarb & Custard, BMF, Sinnott Bros and Masters Home Improvement.

More than 200 submissions are expected for the awards.

The 22nd annual awards night will put printers in the same room as designers, advertisers, marketers and retailers, said the executive director of the Australian Catalogue Association, Kellie Northwood.

[Related: Northwood named ACA boss]

"The awards provide a unique environment in which our industry, that includes so many professions, gathers to acknowledge the intelligence and creativity involved in producing what remains one of the most popular and effective marketing mediums," she said.

"A new category introduced last year, 'Technology on Paper', was very popular and saw some great examples of multi-channel campaigns creating greater consumer uptake of in-store offers.

"Catalogues have become not only a driver of in-store traffic, but a driver of online traffic to online stores. Catalogues are an indispensable part of the marketing mix and those producing them well are delivering great value to their clients."

The event will be held in Melbourne on 9 August. Entries close on 31 May.

[Related: More news about catalogues]

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