Sydney firm sets ‘new world record’ with massive POS display

At last month’s POPAI retail expo, Next’s general manager, Romeo Sanuri, told ProPrint that the 6.1-metre recreation of Sydney Tower had just beaten a six-metre high castle.

Sanuri said the model had been designed to show the strength and flexibility of re-board – a patented rigid paperboard – for point-of-sale work.

The display generated positive feedback from companies that produce and handle fast-moving consumer goods like Woolworths, Unilever, Dulux, Revlon and Electrolux, he said.

“The reason why it attracted crowds is because re-board is very versatile. A lot of different shapes can be done and it can be flat-packed, which saves on transport costs.”

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Re-board is about one-fifth lighter than the medium-density fibreboard that is often used in retail displays, he said.

Sanuri told ProPrint that Next Printing had moved into re-board in June and completed its first installation in September – a Nestle Club display for Woolworths and Coles.

Point-of-sale provides 10% of the Sydney firm’s revenue and is a growing part of the business, said Sanuri.

POPAI was held from 24-26 September alongside PrintCom and the Visual Impact Image Expo. Click here for all the photos.

 

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