Cross-media bursts into the print mix

Predictions of print’s future can tend toward the bleak, and this was certainly true on 7 July in Committee Room 10 at the House of Commons. Parliamentary marketing forum The Debating Group attempted to tackle the thorny issue through a debate entitled ‘The only future for print media is online’. The theme was bound to polarise, and the word ‘only’ proved a sticking point among attending publishers and advertisers, who rejected the motion.

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