Will Heidelberg’s big gamble pay off?

We have known since Ipex 2010 that the world’s biggest press maker was planning to take another punt on the commercial digital market. We also know that Heidel­berg Australia & New Zealand set up a side pot with Konica Minolta to cross-sell in our market. And now we know the rest. As ProPrint went to press, Heidelberg had put its cards on the table, revealing its global partner as Ricoh. But before this was revealed, ProPrint’s UK sister title, PrintWeek, was given an exclusive briefing by Stephan Plenz, board member responsible for equipment. While at the time, Plenz wouldn’t provide any insight into the ‘who’, he was very clear on the ‘why’ of Heidelberg’s re-entrance to digital.

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