Idea Print, a
printer in Russia, is providing its own Green Printer label. But instead
of using it to promote Idea Print, the label is applied to the prints
the company produces for its clients.
Idea Print uses HP Indigo and
Xerox digital variable data presses alongside a Screen Truepress direct
imaging press for short run static work. Idea Print’s customers can use
its green logo on any material printed on recycled paper and that has
been produced with ‘management responsibility’. About 15 per cent of Idea
Print’s work qualifies to bear the company’s logo which was developed
about three years ago. According to founder Sergey Popov, the idea for
the logo came about ‘because we want to make things better’.
Idea Print is one of a growing cohort of printers who want to make
things better, not just for the environment but for their sector too.
Such companies realise that reducing environmental impact is not just
about cutting costs and being more efficient. Company owners like Sergey
are starting to realise that print media is part of a larger landscape
and that encouraging customers with green initiatives is ultimately good
for business.
Idea Print is linking its green efforts to social efforts at its
factory in Moscow. The company is producing blank notepads from paper
waste. Idea Print works with local charities to provide occasional
employment for disabled and disadvantaged people to produce these
Ecopads, a kind of social entrepreneurialism. The next step is to offer
branded editions of the Ecopad to customers, another means of creating
revenue from waste. Idea Print has also developed its own MIS which
supports its Green Print logo and the company expects to achieve FSC
certification later this year.
All over the world we hear of bright ideas and initiatives like the
Idea Print Green Print label. They are part of a wider trend to improve
the industry’s environmental footprint, business performance and image.
They are the route to improving awareness of print’s sustainability
amongst print buyers and consumers. It’s a conversation that needs to
happen more often because the conversation quickly leads to the
conclusion that print is the only medium based on sustainable,
renewable, carbon-capturing raw materials.
www.verdigris.com
Sponsored by: Agfa Graphics (www.agfa.com), Digital Dots (www.digitaldots.org), drupa (www.drupa.com), EFI (www.efi.com), Fespa (www.fespa.com), Heidelberg (www.uk.heidelberg.com), HP (www.hp.com), Kodak (www.kodak.com/go/sustainability), Pragati Offset (www.pragati.com), Ricoh (www.ricoh.com), Splash PR (www.splashpr.co.uk), Unity Publishing (http://unity-publishing.co.uk) and Xeikon (www.xeikon.com).
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