Canon warns the report found that retaining separate workflows for digital and offset printing could be “throwing away more money than the paper being printed on.”

The report – which surveyed more than 300 printing companies – outlined that more than 40 per cent indicated they were seeing an increase in the number of shorter printer runs. To meet this growing demand many offset printers are adding digital presses to their infrastructure to meet the requirements for shorter print runs, and a need for hybrid workflow management has emerged, according to Canon.

Craig Manson, senior general manager marketing at Canon Australia says, “For most print owners growth is about playing every advantage they can, to extract every efficiency and cost saving they can.”

He continues, “Hybrid workflows make that possible by combining the best of offset and the best of digital into a single production plan.”

Hybrid offset/digital printing workflow solutions represent the next generation of workflow, which further promotes efficiency, flexibility, connectivity and standards compliance, according to the report.

The report was developed to support the recently launched Canon Workflow Program, an industry alliance including Heidelberg, Agfa Graphics and Screen to promote integrated and profitable print workflow solutions.

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