Agfa launches version 4.0 of StoreFront, its cloud-based web-to-print software, optimised to view jobs on smaller, mobile devices alongside large desktop monitors, and compatible with both PDF and JDF.

The company says that with the boom of e-commerce, customers expect products to be a few clicks or touches away, and that its StoreFront web-to-print stores achieve this. The software also stores pages automatically, leaving less room for error in file storing.

Andy Grant, global head of Software, Agfa Graphics says, “StoreFront’s responsive design minimises scrolling and zooming, and maximises the print buyer’s comfort.

“Even in the B2B market that StoreFront focuses on we are seeing a marked increase in the number of visitors accessing private stores using a phone or tablet. A responsive store design is not only important for increasing the conversion rate, it has also become a go/no-go criteria for business customers.”

StoreFront 4.0 offers a ‘save for quote’ function. Agfa says this allows resellers and agencies to get instant pricing information for an entire product bundle (including shipping costs), offering efficiency and simplicity in preparing quotes.

Grant says, “If a print buyer needs a quote for priority shipping a large quantity of posters for a concert, or several different products for a promotional campaign, StoreFront displays the total cost for the entire project.

“White label shipping is a growing market in which this feature allows printers to compete more efficiently.”

In addition, 4.0 has reworked the shipping module, with new packaging algorithms taking into account grouping of items and calculating the ideal number of boxes needed for shipping. Now, posters, banners and alike types of signage can be combined on a single packaging roll.

Grant says the result is minimal shipping costs for the print seller.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter