The digital print family has a new member after Alpha Label announced the installation of its first HP Indigo WS6600 Digital Press, bought to keep it ahead of its competition. The Indigo will allow Alpha Label to produce labels at up to 40 linear metres per minute in colour for a wide range of applications. David Poole, managing director of Alpha Print Group says the company is always looking for a competitive edge as well as service to clients and HP Indigo WS6600 Digital Press will allow them the opportunity to ‘offer a real point of difference’. He says, “With the machine’s unrivalled speed and efficiency, we have been able to produce more work at a faster rate, without compromising the quality that our customers expect.”

HP Indigo WS6600 Digital Press

The company says the new digital colour printer will streamline its operations by eliminating the time previously required for colour separation, mounting plates on the machine, registration and colour-matching. The versatility of the press, purchased through HP partner, Currie Group, will also enable Alpha to produce flexible packaging, sleeves, and folding cartons. The digital printer has up to seven ink stations on the press, with high-resolution prints and any changes can be manipulated on the spot. According to HP, the new machine will generate less waste for the business as it will enhanced print quality reducing the margin for error. The press also supports several eco-certified substrates, as well as environmentally friendly primers, varnishes, and adhesives. “It is great to see another label printer expand their services into digital,” says Mark Daws, general manager ANZ – Labels & Packaging Division, Currie Group. “The new press offers great potential for Alpha Label to increase its customer base even further by delivering high-quality work on a range of applications.”    

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