The Australian Sign & Graphic Association (ASGA) has launched an innovative initiative known as the Sign Service Centre at the Visual Impact tradeshow, held at Sydney Olympic Park.

This novel approach is designed to bolster the participation of smaller suppliers in the tradeshow by providing them with an accessible platform to display their products and services.

The Sign Service Centre is conceptualised to serve as a hub for smaller suppliers that would prefer to present their offerings without having to commit to the purchase of exhibition space for the entire duration of the event. 

This initiative acknowledges smaller suppliers’ difficulties in showcasing their portfolios and offers a practical solution to these challenges.

“For many suppliers to the visual trades, it is difficult and costly to attend the full three-day event to exhibit their wares. We are exploring ways to make this more accessible to smaller suppliers by choosing a day to focus on a specific area,” the association said. 

Print and large sign companies are in constant search of trade-based suppliers, which include installers, fabricators, tool suppliers, and specialists in renewable energy and sustainability. 

These companies look for new and innovative products and services to integrate into their operations, and the Sign Service Centre provides a prime opportunity for them to connect with these smaller suppliers.

Visual Connections, the body responsible for the logistics of the tradeshow, offers these small businesses the flexibility to rent spaces for any duration between one and three days. 

The proposed schedule, depending on the uptake, highlights different sectors daily. The plan is to showcase fabricators on the first day, followed by installers on the second day, and then sustainability specialists on the final day.

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