A Victorian printer, New South Wales finisher and UK design studio have combined to promote the touring James Bond exhibition.
They created a stylish 32pp passport-sized program to give Melbourne Museum visitors a feel for the famously suave action hero.
The job was printed by Adams Print, embossed by Tafeda and designed by Praline. KW Doggett supplied the stock.
Tafeda marketing manager Teresa Del Castillo said the Nowra-based specialist had used its 'dune' texture for the booklet cover.
"It gives an organic feel. It makes it look like an environmentally friendly paper. It sends the message that this isn't normal coated paper, it's something special," she told ProPrint.
"My husband and I are fans of James Bond. We've seen almost every single movie so it was emotional to be involved."
Designing 007: Fifty Years of Bond Style is exhibiting until 23 February.
[Related: Tafeda creates 'linen' covers for Amex job]
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