Four Australian printers took prizes at the ninth annual Printing Innovation with Xerox Imaging (Pixi) awards.

The event saw around 40 winners hailing from a number countries including Australia, New Zealand, China, Thailand, Japan, Taiwan, Hong Kong and Malaysia.

Submissions for the PIXI awards were evaluated based on the following criteria: print quality, appropriate use of digital technology, innovation, business effectiveness and overall aesthetics.

Australian printers were recognised for 10 awards across nine categories. Winners included Melbourne-based Rooster IMC which was awarded for entries in three categories; Brochures, Leaflets and Flyers, and Books and Manuals. Enviro Print Group from Melbourne was recognised for its implementation of point of sale material, as well as its printing services for posters. Blue Star Victoria was the first prize winner of the Books and Manuals category. Pronto Direct took an award for Direct Marketing.

[Related: Aussies win big at PIXI awards]

Naresh Gulati, CEO at Rooster IMC say receiving a Pixi award solidifies Rooster IMC as a print and digital communications company committed to quality and innovation.

“Creating cutting edge business solutions for our clients is at the core of our business objectives, and motivates us to consistently grow. A Pixi award serves as recognition of achieving those objectives, and acknowledges our success in providing our valued clients with the quality, innovation, and customer service they so thoroughly deserve,” he says.

There were some 250 entries, which again included the Inkjet Printing Gold and Silver Awards, in keeping with the growing trend of inkjet and fifth colour usage in the industry.

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