Aussies win big at PIXI awards

Australian firms cleaned up at this year’s PIXI awards, winning a quarter of the available honours handed out to printers in the Asia-Pacific.

Seven Aussies took home awards for outstanding and innovative printing on a Fuji Xerox machine, including five of 20 first places, from a field of more than 200 entrants.

Blue Star Victoria had to most gongs, winning gold in the leaflets and flyers, and for the innovative use of digital and offset on the same job, along with three second place finishes.

Other first place awards went to Metropolis for self-promotion, and Condor Printing for cards and invitations.

[Related: More awards coverage]

Melbourne mailing house and printer Integrated Mailing Services (IMS) won its fifth PIXI award for the multi-piece production category for its end-to-end re-engineering of the Melbourne Racing Club’s 2014/15 racing season membership packs.

The project saw IMS deliver personalised letters, cards, and dining vouchers (printed on digital silk) for the club’s new and existing members; and a high-touch redesign of “Clip Clop Club”, where children of members received cards with colours and images tailored to their names and gender.

Director Buzz Borsitzky says his Fuji Xerox printer helped the company “capture the thrill of race-day while recognising individual members’ history of supporting one of Melbourne’s most venerable sporting institutions”.

Enviro Print Group and Print Bound also won second place awards.

Fuji Xerox Australia executive general manager Simon Lane says he is delighted with the volume of Australian entries this year.

“Our customers demonstrated their own brand of creativity and flair in collaboration with the versatility of Fuji Xerox devices and solutions in enhancing business communication goals,” he says.

Other winners came from around the region including Thailand, which won best in show, Hong Kong, Japan, Korea, Malaysia, Singapore, and Taiwan.

The awards judge the print quality, appropriate use of digital technology, innovation, business effectiveness, and overall aesthetics in both the quality of the design and the job’s ability to achieve the desired result.

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