The campaign encourages businesses that use ENVI to include a logo showing that the paper is certified as “Greenhouse Friendly” by the Australian Government. The company says the campaign is “heavily weighted to Fairfax business press, plus online business and premium flyer magazines”.

Distributed through Dalton Paper Merchants, ENVI is produced at Australian Paper’s Tasmanian mills. Australian Paper says it is made from “chain of custody certified pulp, supported by a complete life cycle analysis to ensure all direct and indirect carbon emissions are measured and offset.”

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