Avery Dennison inaugurates new APAC Training & Innovation Centre

Avery Dennison has launched its new Asia-Pacific Training & Innovation Centre in Brisbane as the company looks to train wrapping industry professionals in-house.

The Training & Innovation Centre is located within its Brisbane-based distribution centre, which boasts five-star, Green Star-certified environmental credentials.

Avery Dennison’s Brisbane-based distribution centre

The company said it selected this location for the Training & Innovation Centre because of its Brisbane-based technical expertise, macro growth indicators for the region, and the opportunity to create a centre that will service both Australia and New Zealand customers easily.

The new centre is 300 sqm big with two wet application bays. It also features two high-gloss epoxy coated bays for dry applications and wall-mounted vehicle panels for certified installers to partake in fleet and customised wrapping, protection wrapping, architectural wrapping and general signage. 

In addition to offering training courses in Supreme Wrapping, Paint Protection and Window Tinting, Avery Dennison aims to use this Training & Innovation Centre for new product launches, certified installer and partner events, webinars and virtual live events as well as for the recording of how-to and pro-tip videos.

Thus far, any training courses or workshops have been held at Avery Dennison’s partner sites including Graphic Art Mart and Spandex.

Some of the capabilities of this Training & Innovation Centre also includes a dedicated, controlled digital print and production environment, with separate digital print, lamination and plotting equipment installed – including a HP Latex and Mimaki printers and Kala laminating system.

Some of Avery Dennison’s digital and print production machines

Avery Dennison Asia-Pacific graphics solutions general manager and senior director Chris Kilgour said, “This is a major investment for Avery Dennison. It’s a great opportunity for us to not only showcase our products but focus on the training and education of our industry.

“We’ve got great hopes for how this particular centre can pull through a greater and more enabled workforce across Asia-Pacific and forge a career path into our industry.”

Avery Dennison A/NZ and ASEAN graphics solutions business director Jordan Leach said, “Training and education has always been at the heart of what we offer. We estimate, over that journey, that we’ve trained over 13,000 people in the industry since 1995.

“The opening of this new state-of-the-art Training & Innovation Centre will continue our investment in the industry by building a dedicated graphics facility that can offer a practical, collaborative and safe environment to learn, innovate, connect and develop for today and build for the future.”

Here are more pictures from the inauguration:

Unveiling the new Asia-Pacific Training & Innovation Centre
Avery Dennison’s Peter Wright, Chris Kilgour and Jordan Leach
Some of Avery Dennison’s digital print and production machines
Bringing customers through the new Asia-Pacific Training & Innovation Centre
Avery Dennison’s Chris Kilgour, Peter Wright and Jordan Leach
A closer look at the application bays
A walk through Avery Dennison’s distribution centre

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