Avery Dennison to showcase sustainable solutions at PacPrint

Avery Dennison Graphics Solutions will showcase its latest sustainable graphics solutions at the upcoming PacPrint 2021 event, which will take place between June 28 and July 1at the Melbourne Convention & Exhibition Centre.

“As a company committed to serving as a force for good both environmentally and socially, we want to spark conversations and actions that will advance the circular economy,” Avery Dennison Asia Pacific graphic solutions senior marketing manager David Newman said.  

“At the upcoming event, we look forward to helping business visitors, partners, and customers in the industry learn and deploy our innovative sustainability-themed solutions or programs that reduce resource consumption or eliminate waste in the community.”

Avery Dennison will offer an exclusive preview of the SP 1504 Easy Apply, the company’s new PVC-free premium digitally printable film that it just launched in Europe.

Targeted to be launched in Australia and New Zealand later this year, this new sustainable print solution is a new platform comprising of premium PVC-free, highly conformable, and printable wrapping film.

Combined with Avery Dennison’s Easy Apply adhesive technology, the new film delivers easy repositioning and bubble-free applications for even the most challenging 3D applications.

“We are excited to preview the SP 1504 Easy Apply premium film which garnered very positive customer reception at its European launch,” Avery Dennison A/NZ product manager for graphics solutions Matthew Francis said.

“This is a great opportunity for us to engage with business visitors about our new Sustainable Print solution. Due to disruptions in the global supply chain, however, we expect to launch the SP 1504 Easy Apply in A/NZ later in 2022.”

Other sustainability-themed solutions at PacPrint21 include the Avery Dennison Plastic End Cap Recycling Program, a new value chain for the graphics solutions industry focusing on waste material generated in operational use.

This program diverts discarded plastic waste to create raw materials for everyday products. Through this, businesses in the graphics solutions industry can take the right step in making sustainability an integral part of their daily operations.

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