Ball & Doggett aim to heighten brand awareness around equipment

Left to Right: Ball & Doggett’s Hardware Manager Mike Callander with Andrew Poperechny, Sales Representative, Roland DG Australia

Ball & Doggett (BND) and Roland opened up Roland’s Melbourne Showroom doors to showcase its current Roland platforms, including its small format, UV, eco-solvent and resin printers, to show support for its dealers and the Victorian market.

Over the past couple of months, Roland has released its new small format technology, and the team at Roland and Ball & Doggett wanted to create the opportunity to showcase the new products to customers while creating market awareness around its equipment arm of the business.

Victorian hardware manager for Ball & Doggett Mike Callander says Open Days are educational opportunities not just for the customer but for staff as well.

“It’s important to create market awareness for BND in the equipment space because BND has been a paper merchant forever, but since the acquisition of Connect Enterprises over 12 months ago, we’re building our name in the equipment space,” says Callander.

“It’s also an opportunity to bring our BND staff in to get familiar with the equipment.”

Since the acquisition, Callander says Roland has been a massive part of BND’s growth.

“Roland is one of our leading equipment brands. This day allows us to bring our customers into their showroom to view the equipment we don’t have in our showroom at our Dandenong South Branch.”

“It’s about educating the customer on what (these printers) do. If I can get a customer in front of a machine demonstrating it, you’re well and truly on the way,” says Callander.

Models on show were the new Roland BN220, a desktop model with print and cut capabilities for stickers and labels, and the Roland Versa STUDIO BD-8 Desktop UV printer for printing on a wide range of objects and promotional merchandise such as golf balls, USB sticks, and textile applications.

The Roland BN220 and the Versa Studio BD-8

The target market for these new Roland machines is businesses looking to add value by having the capability to produce their own promotional merchandise in small format.

The Roland BN220 has evolved from the BN20, which has been successful in the market for 12 years. The new model retails for $12,000 for five colours and $10,300 for four, with or without white ink.

Other printers on show included the Roland AP640 resin printer and the Roland LG UV printer.

For more information, contact Ball & Doggett HERE.

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