Ball & Doggett has signed a partnership deal with Irwin Racing which includes the supply of Avery Dennison’s digital cast films for the sponsors of Team 18’s supercars as well as opportunities for customers to access the pit and do hot laps with the team.

It also includes opportunities for Ball & Doggett’s customers to have one-on-one discussions with Team 18 drivers, grid walks and invitations to application workshops held in team headquarters in Melbourne.

Ball & Doggett national manager, display and visual, Leigh Hooper says the partnership gives Ball & Doggett an opportunity to showcase the quality of the Avery Dennison range of films while also giving customers a rare insight into the world of V8 supercars.

“We are very proud to partner such an exciting team under the leadership of Charlie Schwekolt and quality experiences drivers in Mark Winterbottom and Steven Richards,” Hooper, pictured above in main photo with Steven Richards, Mark Winterbottom and Charlie Schwerkolt of Irwin Racing, said.

“Team 18 have recently announced the purchase of a second card for the 2020 season. This expansion will play a key part in them becoming a real challenger in the championship.

“This partnership provides us the opportunity to not only showcase the quality of our Avery Dennison films, but also gives our customers the chance to receive unique and eclusive experiences with Team 18.

“Being able to thank our customers for their loyalty is important, so this sponsorship has significant upside for us.”

The opportunity for customers to get trackside and meet with the drivers will be available for the rest of 2019 and 2020.

Customers wishing to have the chance to be involved will have the opportunity to participate in special promotions that will run throughout next year.

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