The trans-Tasman print giant’s sales revenues for the half year were NZ$295.6m compared to NZ$304.6m for the six months ended December 31, 2008. However the latest sales performance is an improvement on the NZ$273.1m reported for the six months ended 30 June 2009. Blue Star also claims the result recognises that the measures the company has taken to improve performance over the past twelve months are beginning to bear fruit.

Chris Mitchell, managing director of Blue Star says, “We have seen a solid improvement in operating profit over the last six months and we are in a good position to continue with our transformation plan.”

Mitchell continues that the web, labels and print management businesses continue to perform strongly despite the market conditions. This reflects the strong positioning of those businesses in their respective markets together with the group’s investment in these businesses over the last 3-4 years.

“Although the first half has been tough and the volumes in the market remain volatile, there are signs of improving customer sentiment and demand in most of our markets. BSG is hopeful this will flow through to the company’s performance during the second half of the 2009-10 financial year.”

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