Blue Star’s label business invests in new press to beat price pressure

Panprint general manager John Lowther said: “Like everyone we’re after an edge and customers are demanding cheaper pricing, so if you can produce more labels per metre you have an edge, and to do that you need to go wider.”

The press, which will be the widest Gallus in New Zealand, is scheduled to arrive in Panprint’s new premises in March or April.

In December, Panprint relocated to a new Mt Wellington site after 54 years in the nearby Auckland suburb of Panmure.

Moving a business that employs 27 full-time staff while minimising disruption was challenging but a scheduled demolition of the Panmure factory forced the company’s hand, said Lowther.

The relocation came two months after Panprint won two gongs at the World Label Awards Association’s annual global awards for its wine labelling.

The awards are contested by America, Europe, Japan, India, Australia and New Zealand. Entries must have already won their domestic awards to be eligible.

Panprint’s winning labels were printed on a Gallus TCS 250, which Lowther said allowed the company to produce the “very, very high standard” labels wine clients demanded.

“We’re proud of the quality of work we produce at Panprint, and these awards are recognition of all the hard work our staff put in,” he said.

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