Bobst reveals a kit-free ‘virtual’ Ipex strategy

The announcement follows Manroland’s decision not to display kit at the show, which takes place at the NEC in Birmingham on 18-25 May.

The finishing kit manufacturer has announced it will showcase three “distinct experiences” for visitors, both on- and off-site. On its stand, the company will display a “virtual post-press experience”, showcasing the entire spectrum of its equipment.

The company has yet to reveal exactly what this “virtual experience” will entail, but a spokesman said commercial printers would be able to see the entire finishing process on the stand.

Off-site, visitors can go to Bobst’s training centre in the nearby town of Redditch which is said to be within half an hour of the the NEC.

At the training centre, a Bobst Commercial 106 die-cutter and a Visionfold 110 capacity folder-gluer will be handling a four-colour, two-up capacity folder.

Bobst is represented locally by Ferrostaal Australia.

Read the original article at www.printweek.com.

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