Bobst has made two key senior appointments in the Asia Pacific region, which includes Southeast Asia, Oceania, Japan, South Korea, India, and China, hiring Cyril Ruiz-Moise and Yasser Oweida into the company.  

Ruiz-Moise has been appointed as its APAC general manager and regional business director of the printing and converting business unit.

Ruiz-Moise was previously general manager at Bobst Shanghai, a position he led with great distinction for five years. In his new role, Ruiz-Moise will lead Bobst for all machine product lines in the Asia Pacific region.  

“The Asia Pacific region is a diverse and exciting one, and an extremely important strategic region for Bobst,” Ruiz-Moise said.

“We have bold ambitions to grow and expand our presence in the region, and our deep knowledge and understanding of our customers and their needs will help us to achieve this goal while helping our customers to achieve theirs.”  

Oweida has been appointed as region services director of APAC business unit services and performance.

Oweida was previously head of global sales development at Bobst for three years. Before that, he was head of business unit services for the Africa & Middle East region.

In his new role, Oweida will strengthen the technical and services team in the region and ensure customers receive the highest quality expert service.  

“I am very excited to be appointed in this role in a region with so much potential for economic and industrial growth,” Oweida said.

“Having an agile and efficient service team in place is a vital part of our offer, and that is a commitment I can make to all our value customers in the Asia-Pacific region.”  

Ruiz-Moise is based in Shanghai, China while Oweida is based in Bangkok, Thailand.

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